Food Crisis Ad Campaign

Imagine you just got a job working for an advertizing agency and you want to make a great first impression to get noticed in the company. The company is bidding on a contract with a non-governmental organization (NGO) that wants to raise awareness about the food crisis on the planet. This could be your big chance. Design and produce an ad campaign for the NGO. Your campaign should:

- Define the problem

- Suggest causes of the problem

- Give the evidence that the problem exists

- Suggest solutions to the problem

- Be effective in reaching the public

- Be designed to change public behavior

Remember that this project is a campaign and not just one advertisement. You might want to think about approaching the problem from a few angles or in a series of similar ads. Also, the food crisis is a MASSIVE problem so you might want to tackle just one specific part of it.